Albie’s

Albie’s Foods crafts small batch sandwiches, calzones, breadsticks, and pre-cooked meats in a nut-free facility for K-12 schools. Flavor leads the way in all the company does, resulting in food that’s full of filling and full of taste.

Looking to revitalize the look + feel and hone in on the K-12 market, my team and I developed a complete rebrand for Albie’s and a new name—Tasty Stuffs—for the calzones and breadsticks line. “Bring yum to the table” serves as a playful challenge to prioritize the taste the kids love, and the new visual identity brings that to life through a warm, lighthearted logo, icon, and color scheme. Most recently, we also completed a campaign to drive sales of their nut-free PB&J sandwiches, which included a taste test video. Through their new website, print collateral, packaging, and a full catalogue of lifestyle and product photography, Albie’s is now enticing to food service directors who purchase the goods as well as the kids who eat them.

Role: Lead Strategist, Creative Director